Walmart’s “big game” sidesteps conventional ads — BusinessInsider.com

Walmart didn’t run a Superbowl ad this year. Instead, it tweeted links to products featured during the game:

“But that didn’t stop the retail giant from getting some benefit out of those multimillion-dollar advertisements: It simply went on Twitter to tell where they could buy that cool stuff they were seeing during Sunday night’s big game.“

Walmart is all about keeping costs low, but that doesn’t mean that it skimps on creativity or effort. If you want to improve your relationship with Walmart, our experts can help. Schedule a consultation today.