Study: Consumers flexible about sustainability — ChainStoreAge.com

A new study finds that consumers are increasingly willing to pay more for sustainable products and brands but are flexible about making purchases from companies that don’t have a sustainability focus:

“When it comes time to purchase a product, more than half of all respondents (55%) consider the sustainability practices of a brand. However, drilling a little deeper, Shopkick found that consumer interest in sustainability is not uniform across every type of product or absolute.“

Walmart’s supply chain is vast and complex. Learn how to navigate it and find the products you need with 8th & Walton’s How to Navigate Walmart’s Supply Chain course.