Even during inflation, shoppers want quality — RetailDive.com

Price isn’t the only thing that matters to consumers: Quality is important, too.

“Inflation hits retailers, too, but it’s often a mistake to lower the quality of a product in order to maintain its selling price, according to Deidre Popovich, a professor of marketing and supply chain management at Texas Tech University. In fact, research shows that as prices rise many shoppers actually expect to get more.“

8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.