Cash-strapped consumers remain cautious — PYMNTS.com

Many consumers are living paycheck-to-paycheck and may be looking for further sales events and retailer discounts:

“Specifically, 60% of those who live paycheck to paycheck without issues paying bills and 72% of those who do so with issues paying bills said their income has not increased to offset inflation at all. As such, these shoppers are making more conservative budgeting decisions. Ninety-two percent of paycheck-to-paycheck consumers in the former category and 97% of those in the latter said they have taken actions to cope with price increases when buying retail products. Plus, 94% and 96%, respectively, have done so for grocery products.”

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