Walmart leans on affluent households for online grocery success — GroceryDive.com

Walmart’s strides in grocery e-commerce rely significantly on the purchases of the company’s affluent customers:

Affluent households played a significant role in driving Walmart’s online grocery growth during the first half of 2024 even as lower income households remain the retailer’s core e-grocery customer segment, according to research from Brick Meets Click and Mercatus.

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