AI’s role in Black Friday success — Digiday.com

AI played a significant role in this year’s Black Friday and Cyber Monday sales:

“Salesforce reported an estimated $314.9 billion in global online sales, a new record, from Nov. 26 to Dec. 2. AI-based chatbots and product-recommendation features on retailers’ websites — as well as tools that help human customer service agents generate responses — played some role in $60 billion of those sales, or about one in five orders, Salesforce said.“

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