Sam’s Club, other membership clubs, expand private label offerings — StoreBrands.com

Sam’s Club and other membership clubs are expanding their private label brands:

“Over at Sam’s Club, the expansion of its Member’s Mark private brand has been a focus, and the voice of its members in product development has played a significant role. The retailer’s Member’s Mark Community, an opt-in network, allows participants to vote on exclusive flavors and test and trial new items. Officials at the Bentonville, Ark.-based division of Walmart say that the continuous flow of feedback is the cornerstone for guiding the large-scale development of products to ensure that new items align with members’ needs and preferences.“

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