8th & Walton
Blog

Once you have your brand established in social media, it’s time to look for more options, and one of the most effective for CPG companies is brand ambassador activation or influencer marketing....

Walmart’s poultry suppliers have until June of 2016 to meet new poultry safety standards. Walmart is working with the U.S. Centers for Disease Control and Prevention (CDC) to reduce...

Walmart’s annual revenue is larger than the Gross Domestic Product of Switzerland — and Norway, and 155 other countries. Walmart is one of the largest private employers in the world, and...

We’re celebrating Walmart heritage this week, and nothing is more central to that heritage than Sam Walton, the founder of the Walmart empire. Sam Walton had ten rules for business: ten things...

YouTube beauty guru Emily Noel shared her experience of one of Walmart’s omnichannel initiatives: the Walmart Beauty Box. Beauty boxes are a popular trend. Users subscribe to a service and are...

Walmart’s Women’s Empowerment Program has many facets. One is Empowering Women Together, an initiative to spotlight products designed and produced by small, woman-owned businesses. The...

In recent years, Walmart has been making an effort to tighten standards for ethical sourcing for products. Until recently, it was not uncommon for U.S. suppliers to have only a vague idea of just...

Walmart has identified fertilizer optimization as a top priority sustainability initiative this year. “Rising to the challenge of feeding 9 billion people,” their sustainability hub says,...