Walmart launches new private-label grocery range — FastCompany.com

Walmart is launching bettergoods,  a new, upscale, private-label grocery brand:

“The discount retailer is pitching the new brand to shoppers looking for ‘elevated culinary experiences,’ according to the company. With a vivid and colorful new brand identity that has the looks, messaging, and product offerings of more premium competitors, the goal, says Walmart vice president of creative and design David Hartman, was to create a brand that’s ‘as desirable as the leading national brands.‘”

8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.