Advertisers shifting dollars to Walmart, other retailers — DigiDay.com

Advertisers are beginning to direct their dollars away from Amazon in favor of buying space on other retailers’ platforms:

“These days, it’s a rarity for Elizabeth Marsten, Tinuiti’s vp of commerce strategic services, to engage in advertiser discussions that circle solely around Amazon. The trend has shifted toward a more inclusive approach, roping in Walmart, Target, Instacart, and an ever-expanding list of platforms.“

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