Amazon debuts Retail Ad Service — PYMNTS.com

Amazon has launched Retail Ad Service as a rival to Walmart Connect:

“Currently in beta with partners like iHerb and Oriental Trading Company, the service will soon be available to a wider range of retailers. This move solidifies Amazon’s leadership in the retail media sector, offering a plug-and-play solution that leverages its advanced ad technology and infrastructure, while enabling retailers to generate additional revenue through shared ad sales.“

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