Analysts: Gen Z seeks bold food flavors — FoodDive.com

Food industry experts are seeing a demand for strong flavors in snacks and other foodstuffs:

“Expect to see flavors go from hot to hotter to hottest, according to the team at food product innovation specialist Mattson. Spicy flavors will extend beyond snacks, said Barb Stuckey, Mattson’s chief innovation and marketing officer. She also expects umami snacks to grow in popularity.“

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