Are millennials minimalists? — RetailWire.com

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Analysts are questioning whether members of the millennial generation are anti-consumerist or, in fact, purchases just as many consumer goods as other generations:

Some experts argue that members of the millennial generation participate in the purchasing and consumerist process on equal footing with both younger and older age groups. Others insist that the millennial generation, and perhaps others observing their anti-consumerist behavior, may have been the vanguard of an authentic minimalist movement.

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