CPG vs. private label: New strategies, new approaches — RetailWire.com

Analysts are offering suggestions to CPG companies that want to recapture market share from private label products:

“CPG manufacturers also seek to offset the private label threat by increasing trade promotions, cited by 32 percent among their top-two strategies; executing in-store shopper marketing programs, 27 percent; and lowering everyday prices via list price reduction, five percent.“

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