FTC proposes regulation on “fake reviews” — CNBC.com

Third-party marketplace sellers beware: The FTC wants to crack down on fake reviews:

“The proposed rule would prohibit companies from buying or selling fake reviews and suppressing negative reviews, as well as ‘review hijacking,’ which involves repurposing positive reviews from one item for use on other listings, and can make new or questionable products appear trustworthy. It also bars company executives or insiders from leaving reviews of their products or services without disclosing their relationships.“

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