NRF: Back-to-school shopping has begun — ChainStoreAge.com

The NRF reports that many parents have already begun shopping for back-to-school clothing and supplies:

“As of early July, more than half (55%) of back-to-school and college shoppers have already begun buying items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Similar to past years, the most popular destinations for back-to-school shopping for K-12 are online (57%), department stores (50%), discount stores (47%), clothing stores (42%) and electronics stores (23%). “

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