NRF: Retail sales increase to slow in 2024 — ChainStoreAge.com

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The National Retail Federation predicts growth in retail sales this year, but that the growth will be slower than what we saw last year:

The National Retail Federation (NRF) on Wednesday forecast that retail sales will increase between 2.5% and 3.5% in 2024, to between $5.23 trillion and $5.28 trillion. That compares with 3.6% annual sales growth of $5.1 trillion in 2023. The 2024 forecast, however, is in line with the 10-year pre-pandemic average annual sales growth of 3.6% (NRF’s calculation of retail sales excludes automobile dealers, gasoline stations and restaurants.)

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