NRF: Super Saturday will attract huge crowds — StoreBrands.com

The National Retail Federation is expecting a flurry of shopping on Super Saturday, the last Saturday before Christmas:

“With only four days between Super Saturday and Dec. 25, shoppers are likely to embrace multiple channels as they wrap up their holiday shopping. This year, 69.5 million (44%) people plan to shop both in-store and online, up from 58.3 million (41%) in 2023. Approximately 49.4 million (31%) expect to shop exclusively in-store, down from 52.8 million (37%) last year, while 38.2 million (24%) plan to shop online only, which is up from 30.8 million (22%) in 2023.“

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