Price-conscious grocery customers shop in-store — PYMNTS.com

The most price-conscious consumers shop in-person when seeking grocery bargains:

“’We know that very price sensitive customers are those that have lower engagement with eCommerce and are lower on the adoption curve, and those are the customers that are most likely to go into a store,’ Connors said. ‘And one of the reasons is because they are looking for sales, deals and coupons, and it is easier for them to do that in-store than online.‘”

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