Report: Private brands continue to grow revenue — SupermarketNews.com

A recent report shows that private brands sales have been on the upswing, particularly in the food and beverage segment:

“In its CPG Private Brands Update report, published this month, Circana has revealed that in 2023, private-brand dollar sales increased 6% and unit sales increased 0.9%. Private-label sales were higher across food and beverage (6.7%) compared to nonedible (5.1%).“

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