Sam’s Club MAP now includes display ads — ChainStoreAge.com

Sam’s Club’s Member Access Platform now serves display ads to help members easily find items while shopping in the warehouse clubs:

“The new capability, which is designed to help customers easily find items when shopping in-store, integrates physical and digital shopping journeys to provide members with higher levels of convenience, according to Sam’s Club. It also unlocks a new way to measure member shopping behavior and ad performance in-club with MAP’s closed-loop attribution.“

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