Study: Consumers pick Walmart as top grocer — SupermarketNews.com

Supermarket customers are voting with their pocketbooks and Walmart leads the pack when it comes to wallet share:

“According to consumers, Walmart is the winner in terms of wallet share, Kroger, and Aldi rank second and third, although there is a considerable gap with Walmart leading by a factor of almost 2x over Kroger. This margin has widened since 2017 when Walmart’s lead was at 1.75x vs. Kroger, demonstrating Walmart’s continued market penetration over the past five years.“

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