Study: Holiday shoppers shifting gears — ChainStoreAge.com

Consumers are changing their holiday shopping behavior this year, preferring to shop later in the season. . .and in brick-and-mortar stores:

“This year, more shoppers are delaying their holiday purchases, with a 44% increase in those planning to start shopping right after Thanksgiving on Black Friday, Cyber Monday, and even in the weeks and days leading up to Christmas. First Insight says this suggests a shift in consumer behavior, as shoppers wait for better deals or align their purchases with more immediate needs.“

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