Study: SNAP recipients turning to private brands — StoreBrands.com

A recent reduction in SNAP (food stamp) benefits has caused some recipients to change their shopping behaviors. This includes choosing private brands to save money.

Over three quarters (76%) of households said their preferred grocery store does not change depending on the time of the month. A recent report from Numerator showed that Walmart captured over a quarter (25.5%) of SNAP shoppers’ grocery dollars annually from April 2022 to April 2023, compared to 20% for Non-SNAP shoppers.

Learn how to use Walmart’s internal systems in 8th & Walton’s Introduction to Walmart’s Systems.