Survey: Parents spending less this year on back-to-school — RetailDive.com

A recent survey indicates that parents are planning to spend less on back-to-school items this year, with many shopping earlier so as to take advantage of sales:

“Parents plan to spend $586 per child on back-to-school items this year, down $11 from 2023 totals, according to a Deloitte survey of 1,198 parents of school-aged children attending grades K to 12 this fall. Estimated market spend for the year on back-to-school is $31.3 billion, down from last year’s total of $31.9 billion, per the report.“

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