Walmart leverages influencers with new platform — RetailWire.com

Industry analysts weigh in on the Walmart Creator platform for social media influencers:

“While many generally available digital exchanges connect creators and influencers with brands, Walmart is beta-testing its own exchange to bring together content, creators, and commerce. Walmart Creator, a commerce platform for monetizing shoppable products, is the next evolution of the retailer’s social media strategy and digital presence.“

Walmart knows the power of social media and is leveraging it! As a supplier, you can benefit from these investments. Want to improve your processes and relationship with Walmart? We can help. Schedule a consultation today.