Walmart opens API opportunities for advertisers — AdWeek.com

Walmart is investing in new API opportunities for advertisers:

“The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart’s ecommerce website and app. The display ads are sold through a self-serve platform that allows advertisers to buy and manage campaigns.“

8th & Walton’s Walmart Accounting, Invoicing, and Deductions class can help your accounting team reduce costs and streamline your processes.