Walmart, other retailers pursue wealthier shoppers — YorkDispatch.com

Many businesses, including Walmart, are offering premium products in an attempt to attract wealthier consumers:

“Walmart, for instance, features high-end $90 creams in its beauty aisles at select stores. Ketchup maker Heinz released a line of chef-inspired condiments called Heinz 57, including a 11.25-ounce container of infused honey with black truffle that costs roughly $7. Last year, Colgate-Palmolive made some waves by announcing its $10 three-ounce stain remover toothpaste, its first in the U.S. at this price, noting that premium products were essential to raising prices.“

Concerned about your relationship with Walmart? Check out our SQEP Seminar: What You Need to Know.