Walmart, other retailers use media to increase loyalty — PYMNTS.com

Walmart and other retailers are making full use of media technology to customize shopping experiences and win customer loyalty:

“Walmart Connect has been broadening insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. Recent efforts include working with Walmart Luminate insights (tied to first-party data) to target custom messages to create relevant shopping experiences for customers across physical and online channels.“

8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.