Walmart partnered with the NFL for shoppable ads — PYMNTS.com

Walmart partnered with the NFL to create shoppable ads during Thanksgiving games:

“NBC announced that during its NFL coverage, viewers can scan an on-screen QR code to directly access Walmart’s online store, with the experience available for both linear and streaming audiences. Additionally, NBCUniversal’s Shop the Pod feature will introduce new text-to-shop functionality, while Walmart will showcase a two-minute segment from its Black Friday campaign.“

8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.