Walmart partners with L’Oreal & Snapchat — RetailTouchPoints.com

Walmart has partnered with L’Oreal and Snapchat to offer AR try-ons of hair color:

“At Walmart stores nationwide, Féria hair dye boxes have been equipped with QR codes that shoppers can scan to try the colors on via AR on Snapchat. The experience leverages some of Snapchat’s most advanced augmented reality technology, allowing shoppers to see themselves in 15 different hair colors with a few taps on their phone.“

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