Walmart partners with NBCUniversal on omnichannel — PYMNTS.com

Walmart has partnered with NBCUniversal to expand its omnichannel capabilities:

“Aside from testing live sports streaming ads, Walmart says it has combined NBCUniversal’s premium inventory with its measurement capabilities as part of its premium CTV bundle — which helps brands connect with Walmart shoppers via streaming platforms.“

How to Navigate Walmart’s Supply Chain can help you and your team get up to speed with supply chain compliance.