Walmart’s Justin Breton: “Customers want to be entertained” — PYMNTS.com

Walmart believes that its customers want to be entertained while shopping, which includes virtual experiences and games:

“‘Steeped in data, we followed these three trends: customers enjoy brands they shop with more when they have unique virtual experiences; customers want to be entertained while shopping; [and] customers enjoy and are inspired by virtual games where they can immediately purchase items they discover,’ Breton said.”

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